SUBSIDARY PRODUCT 2 - MAGAZINE ADVERT

Moving onto my final assignment for my chosen brief I now have to take my ideas from my previous projects to create an advertisement for the release of the digipak which would ne featured in a popular music magazine. Current brands that could potentially use my advert, in terms of genre, would be NME, Q, and MOJO as they have covered mass promotional features for artists within my genre such as Radiohead, Tom Yorke and Sigur Ros. As I did with the planning for my digipak I've done some research into the types of adverts that are currently being used for promotion today to, again, see what inspiration and ideas I can gain from them.

This is the first advert that I came across when browsing for examples on someones Tumblr account for Laura Marling's 'Cross your fingers / Crawled out of the sea CD. I like the fact that, istead of having a stereotypical advert of the artist herself, an illustration has been created especially for the product to add variety and creativity to the promotion. Looking at the detail of the image it appears to be more a work of art than just a standard photograph and I think that this would work effectively in attracting a target audience in a more modern way. The centre of the visual is dominated by an outline of a man, athough elements have been added to tie it into the background of leaves and a general sense of nature. The hands for example have been adapted so that the fingers leak out into vines or routes and the heart has been replaced as a flower in orange, coordinating with the colour of the artsist name. I predict that in this case the image represents the meanings which are portrayed through the music as on first appearance looks random and irrelevant to a typical music advert. I love the idea of an underlying meaning within this visual sense and will definately consider making my own artwork for the advert, although it would be a lot less time consuming to create something through a softwear programme. I'd assume in this case aswell that the advert matches the cover of the actual CD itself whereas I think that I'd like something that ties in with the running theme of my digipak but that still holds its own sense of creativity. As pointed out before, the coordinating theme of the colour within the centre of the image and the writing works wonders in this advert and although in some cases could potentially look quite boring i think that it works well with the whole image. The font is also something that catches the eye at first glance - beautifully scripted handwriting which adds another touch of personalness to the page as it's as if the artist has written it herself. And even though this probably isn't the case, I still think it's a good idea to use! The angles and the flowing of the letters ties in well with the shapes and lines within the illustration, making the visual come together. The information underneath the name contains words that sell to an audience such as 'exclusive' to make the audience feel that what they are about to purchase is something that not many people will have. An address for the artsist is given for further information and the imperative sentance 'buy now!' will push the viewer to finally purchase.

This is the most recent advert for Babyshambles 'OH: what a lovely tour' live concert gigs that are given on DVD and CD. The layout for this advert is noticeably different from Laura Marling's as it's whole demeanour is from a completely different style. The dark blood red coming through from the background is certainly eyecatching. The page looks old with it puposefully constructed aged effects round the edges of the page as if the paper has been creased and well worn before being scanned. The design around the edge is a nice touch to the layout and again makes the advert feel like its from a time way before now. I think that the whole well-known image of the band influenced this idea of being well worn with a whole conspiricy based around the idea of an indie rock and roll image and the constant use of drugs and alcohol. The typical font for the name of the artsist is used on all albums and so is again used here to create familiararity to the audience. However black is used again for the smaller print and in this case doesnt appear to be too legible against the dark background. 'OUT NOW' is emphasised to again push the target audience into purchasing the product but other than this not much information about the promotion is given at all. The track names are shown which are contained on the CD's but appart from that no real use of linguistic persuasion is used. It's as if the band are so confident that people will buy their products that they don't feel the need to add anymore information, as if their many fans are so dedicated that any sellable item they promote will be snatched up straight away. The bands website is posted right at the bottom of the page underneath a symbol which, although is isn't too visable on here, is probably the manufactuing company or the record label.

Finally here is another recent advert for Panic! at the disco's 'Pretty Odd' album release. Overall again the advert really is a work of art to look at. The outer layer of the image appears to be an old vintage televsion in which the artists name and information are situated. The design in the CD looks like something from a western circus theme which perhaps insinuated a theatrical side to the bands music. The font of the name is something which strikes the viewer immediately as every letter holds a different colour or pattern. On first glance too the name just looks like it says PANIC DISCO, although when looked closely at 'at the' in slotted vertically in between the words to immitate the exclamtion mark which is typically used within the name. I think that this is a great feature about the advert as it seems like so much thought and effort has gone into the desgin and the layout to make the viewers really enjoy the experience of just looking at it. It almost suggest that if the advert can be that creative, intense and enjoyable, the music must be something else, or at least something worth listening to. The shapes and patters within the letters to are again within a western american theme with cow prints typical caligraphory of the time and location. The font of the album title also shows again connotations of the circus as it looks like it's situated on a banner in bold shadowed writing. This contrasts against the vintage printed flowers in the center of the television on which all the writing is placed upon. Thinking about the design in more depth, the album title 'Pretty Odd' sums up the layout and the ideas within the images which could well likely be intentional. The writing underneath is in clear white writing, capitalising its realese information to show the importance of the event. This is also a promotion for the 'limited edtion' version which will persuade the audience into buying a version which is the most deluxe version they can get, rather than just the box-standard album like everyone else. Once more the web address is given, which I think is a religious element of advertising for this generation due to the popularity of the internet. In fact the adrdress is shown twice, once as a reference to the deluxe version with the added store link at the end to take the viewer straight to the source of purchasing the product instead of having to look for it themselves, and then again in small print at the bottom for just the bands site.